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Who is a consumer?

The term most commonly refers to a person who purchases goods and services for personal use. "Consumers, by definition, include us all", said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15.

What is the difference between a customer and a consumer?

A customer always purchases a product or service, but might not be the end user. A consumer is always the end user of a product or service, but might not have purchased it. A customer becomes a consumer if they make a purchase and use the product or service themselves. A customer always purchases a product or service, but might not be the end user.

What is an example of a consumer?

For example: Someone who consistently chooses the same brand of pants due to comfort and good value for money is considered a customer of that brand of pants. A consumer is anyone who makes a purchase of a good or service, regardless of whether they are a customer at a specific point of sale or not.

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